These cards go back to the raw transcript and caption material. They are intentionally fuller than the concept library: each one keeps the source clip visible, names what it contributes, and preserves a short line from the material without turning the page into a transcript dump.
Thoughts?? ☕️
Develops Provocation marketing / controversy as free engagement through this source: Okay, I have a theory, we have a lot to cover, so I gotta go fast.
This year, Starbucks flew out a bunch of influencers, and because Starbucks is a boy-cotted company, these influencers received a bunch of backlash on TikTok and Snark subreddits.
This gives the page primary-source backing for Provocation marketing / controversy as free engagement, turning the concept from a label into an actual clip-level argument.
Provocation marketing / controversy as free engagement#marketing#coachella#starbucks#influencersidentity scripts
🎀🩰🍸🫧Full Substack essay out now at 🔗 in bio :)
Develops Gendered etiquette curriculum online through this source: Why is there so much content about how to be somebody else?
Why is there so much content about how to be somebody else?
This gives the page primary-source backing for Gendered etiquette curriculum online, turning the concept from a label into an actual clip-level argument.
Gendered etiquette curriculum online#carolynbessettekennedy#cbk#discourse#feminismmoney / class
Bit of a random post but wanted to jump on and share that yesterday was my 4 year...
Develops a platform behavior thread through this source: Bit of a random post but wanted to jump on and share that yesterday was my 4 year anniversary since going alcohol free :) I stopped drinking and...
Bit of a random post but wanted to jump on and share that yesterday was my 4 year anniversary since going alcohol free :) I stopped drinking and smoking around the same time (although real ones know I can still be tempted...
This adds texture around alcohol, ever, giving, again, showing a recurring concern that was easy to flatten in the shorter notes.
platform behavior
We’re talking about my favourite topic today: the correct way to have a online
Develops Parasocial management of the Instagram boyfriend through this source: feel free to disagree with me about this in the comments, but i'm going to trace the origins of the instagram boyfriend back to the early seasons of...
feel free to disagree with me about this in the comments, but i'm going to trace the origins of the instagram boyfriend back to the early seasons of real housewives.
This gives the page primary-source backing for Parasocial management of the Instagram boyfriend, turning the concept from a label into an actual clip-level argument.
Parasocial management of the Instagram boyfriend#boyfriend#realhousewives#rhobh#influencersurveillance / civic power
Dream jobs, layoffs, and hermit crabs 🦀
Develops Dream job displacement and the Substack era through this source: Okay, I have a theory, but we have a lot to cover so I gotta go fast.
Okay, I have a theory, but we have a lot to cover so I gotta go fast.
This gives the page primary-source backing for Dream job displacement and the Substack era, turning the concept from a label into an actual clip-level argument.
Dream job displacement and the Substack era#substack#satc#ilovela#jobseekingcreative practice
Free will, agency and ! ✨Feeling actually optimistic about this one 😂
Develops 'You can just do things' / free will discourse through this source: Hey so it actually only has to make sense to me for me to do it.
Hey so it actually only has to make sense to me for me to do it.
This gives the page primary-source backing for 'You can just do things' / free will discourse, turning the concept from a label into an actual clip-level argument.
'You can just do things' / free will discourse#365buttons#discourse#marketingcreative practice
Today I want to talk about probiotic by and the gift guide-ificati
Develops Goop-ification / conversation piece products through this source: I think this one's mostly going to annoy people, so buckle up.
This is a new technology that's been patented by the brand and why I think it's interesting is because it doesn't matter if it works or not.
This gives the page primary-source backing for Goop-ification / conversation piece products, turning the concept from a label into an actual clip-level argument.
Goop-ification / conversation piece products#fashion#goopcreative practice
I am in fact worried about the kids!!
Develops Attention span as future capital, Gen Alpha marketing overreach through this source: One of the biggest questions that I have for 2026 is are these kids going to be all right?
One of the biggest questions that I have for 2026 is are these kids going to be all right?
This gives the page primary-source backing for Attention span as future capital, Gen Alpha marketing overreach, turning the concept from a label into an actual clip-level argument.
Attention span as future capitalGen Alpha marketing overreach#marketing#genalpha#brenebrown#diaryofaceomoney / class
person
Carolyn Bessette-Kennedy
via DWHfsAcCWqI
